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Why PC Prices Are Rising in 2026 The computer industry is entering one of its most volatile pricing cycles in over a decade. If you have been shopping for a laptop, desktop, or memory upgrade lately, you have likely noticed something unusual: prices are climbing instead of falling. Below is a clear breakdown of what is driving these increases and how shoppers can still find strong value despite the turbulence. What Is Causing the Price Increases? 1. Global Memory Shortage (DRAM & NAND) DRAM …